The Execution Platform

Control
in Motion.

Track cold chain shipments in real time, monitor BLE assets and smart trailers, and connect it all to your TMS, WMS, ERP, and carrier systems — with 200+ native integrations built in.

See the Platform → Book a Demo
FB3S

Trusted by Starbucks, Walmart, Boar's Head and operators moving high-value freight

SYNTRA PLATFORM Shipments Cold Chain Smart Trailer BLE Tracking Asset Tracking Reefer Data
Trusted by brands and operators moving freight that matters
Starbucks• Wild Fork Foods• Walmart• Trinity Logistics• Gutierrez Logistics• TCMS• VesCo Solutions• Total Service Solutions• Boar's Head• Starbucks• Wild Fork Foods• Walmart• Trinity Logistics• Gutierrez Logistics• TCMS• VesCo Solutions• Total Service Solutions• Boar's Head• NFI Industries•
The Problem

Your stack is
holding you back.

One tracker for cold chain. Another for assets. A separate portal for your TMS. None of them talk to each other — and your team pays for it every single day.

🌡️

Cold chain gaps cost you cargo

Temperature excursions discovered after delivery. Manual logs that get falsified. No chain-of-custody when a claim gets filed. You need continuous monitoring, not check-ins every four hours.

🔗

Assets and systems don't talk

Your BLE trackers don't feed your TMS. Your reefer data lives in a separate portal. Your ERP never sees what's actually happening in the field. The data exists — it just never connects.

⚡

Visibility without action

Knowing an asset went off-route or a trailer hit 42°F is not enough. You need a platform that fires the alert, logs the event, notifies the right person, and documents everything — automatically.

Why SYNTRA

Built different.
On purpose.

🚛

Built for freight brokers, 3PLs, and shippers

Not a generic IoT tool. SYNTRA was purpose-built for logistics companies moving high-value freight at scale.

🔒

No lock-in. Ever.

Bring your preferred hardware. Plug in your existing TMS, WMS, and ERP. SYNTRA connects everything through an open API ecosystem.

⚡

Live in weeks, not quarters

Our team handles implementation. Most customers are fully connected within 3–4 weeks of their first call.

Visibility Tiers

Choose your level
of control.

From a single package to an entire asset fleet. SYNTRA scales to every layer of your operation, without changing platforms.

Tier 01
📦

Package

Hidden-in-package tracking for high-value shipments. Cargo security at the smallest unit. Never lose visibility on what matters most.

Tier 02
🏷

Pallet

Pallet-level sensing for cold chain integrity, tamper detection, and full chain-of-custody documentation throughout the journey.

Tier 03
🚙

Trailer

Smart trailer ecosystem — door events, reefer sync, geofencing, and real-time condition monitoring from dock to final delivery.

Tier 04
🏗

Asset

Equipment utilization scoring and AI intelligence. Stop tracking your assets — start optimizing them. This is where the real ROI lives.

How It Works

One shipment.
Total control.

Every shipment tells a story. SYNTRA captures every chapter — from the moment it leaves your dock to the moment it's delivered and documented.

📦
01
Package

It ships.

A PulseXL is hidden inside the package. GPS and cellular activate the moment it leaves your facility. Tamper detection is live.

• Location locked
🏷
02
Pallet

It's tracked.

Pallet-level sensors confirm temperature corridors, shock events, and chain-of-custody at every transfer point along the route.

• Cold chain verified
🚙
03
Trailer

It moves.

The WaypointXL on the trailer fires geofence alerts, syncs to the reefer unit, and logs every door event across the full haul.

• Geofence active
🧠
04
Asset Intelligence

It performs.

SYNTRA + CSCS score every asset on utilization, flag risk, automate documentation, and surface the decisions that move your operation forward.

• ROI delivered
< 90 sec
Real-time alert
response time
0
Chain-of-custody visibility,
package to asset
0
Faster exception resolution
vs. legacy TMS
1 Platform
Replaces 5+ disconnected
point solutions
The Platform

One layer.
Everything connected.

SYNTRA isn't another tool in your stack. It's the layer that makes your entire stack work together — pulling signals from every device, every system, every partner into one unified execution surface.

🔗

Universal Integration Layer

Connect TMS, WMS, ERP, and IoT devices through a single open API. If your system can send data, SYNTRA can use it.

🧠

AI-Powered Decision Engine

Powered by the CSCS partnership — turning raw IoT signals into predictive risk alerts, utilization scores, and automated workflows.

📍

Chain-of-Custody Documentation

Automated, tamper-proof compliance records from origin to final delivery. Built for regulated freight and enterprise SLAs.

💪

Asset Utilization Intelligence

Know which assets are working, which are idle, and which are at risk — before they become a problem on your ops floor.

SYNTRA OPERATIONS CENTER LIVE 247 Assets Active Last sync: 0:04s Asset Utilization Score — 30d On-Time Delivery 97.4% Active Risk Alerts 3 Critical LIVE ALERTS TRK-4821 — Temp variance detected Trailer 7B • Dallas TX • PulseXL LIVE WPT-0093 — Geofence exit confirmed Chicago Hub • WaypointXL • Asset #14 2m ago SHP-7734 — Delivered on time, chain-of-custody locked Atlanta DC • Pallet-level • 3PL Partner Resolved SYNTRA EXECUTION LAYER • ALL SYSTEMS CONNECTED
Hardware Agnostic

The devices behind
every signal.

Purpose-built IoT devices for every operation. Use ours, bring your own, or both — SYNTRA connects to any hardware that sends a signal.

🔋 Battery Powered (Replaceable) ⚡ Rechargeable Devices 📦 Disposable Trackers
TEMP SENSOR HUMID SENSOR LIGHT SENSOR SHOCK DETECT CONNECTED All sensors nominal SHIPMENT + COLD CHAIN
WaypointXL
WaypointXL
Shipment Tracking & Cold Chain Device

Multi-sensor IoT device for shipments that require full environmental visibility. Connects temp, humidity, light, and shock sensors in one unit — with WiFi, GPS, and cellular triangulation built in.

Temp, humidity, light & shock sensors
WiFi + GPS + Cell triangulation
TMS & carrier data sync
IP68 & IP67 rated (rechargeable)
Reefer unit sync
Door events + geofence alerts
LIVE ON-DEMAND LOCATION
Pulse GPS
PulseGPS
Compact Asset Tracker

Compact GPS device built for tracking assets in the field. Live on-demand location, dwell time analytics, and utilization scoring — in a rugged, low-profile form factor.

Live on-demand location
GPS + LTE-M / NB-IoT
Asset utilization & dwell time
IP68 waterproof rated
Configurable ping intervals
Battery powered (replaceable)
Open Ecosystem

Your stack.
Finally connected.

200+ native integrations out of the box. TMS, WMS, ERP, carrier APIs, EDI — if it runs your operation, SYNTRA connects to it.

McLeod TMS SAP S/4HANA Oracle WMS Manhattan Associates Salesforce Project44 FourKites Blue Yonder Descartes MercuryGate 3Gtms NetSuite Trimble TMS EDI 214 EDI 990 EDI 204 REST API Webhooks + 180 more

Don't see your system? Request an integration →

Ready to replace the chaos?

Your operation deserves
a real platform.

See how SYNTRA replaces your point solutions in 30 minutes.

Book a Demo → See Pricing Talk to Sales